AI workflow automation

Automate
workflows.

Workflow automation, with AI in the decision loop. Reading each input, picking the action, executing — across CRMs, inboxes, tickets, documents, and the steps between them.

AI in the decision loopYours, end to endInside your stack
Free · 30-min intro call

30 minutes with a Comet Lab partner.
A first conversation.

  • What you do, described to us
  • What we do, described to you
  • A mutual read on fit
Book a 30-min call
01Where workflow automation applies

The work between systems.

Most work in a business spans multiple systems.

Workflow automation, with AI in the decision loop, applies between them.

ENRICHTRIAGEMATCHROLL UPWORKFLOWCRMINBOXTICKETSDOCUMENTSSPREADSHEETCALENDARERP
02When automation is the right answer

The work worth automating. Three conditions identify it.

Building the wrong workflow costs more in maintenance than it saves.

Condition · 01

The work happens between systems.

Work that takes more than one system to finish.

Condition · 02

The decisions need judgment.

Rules handle clear-cut cases. AI handles inputs that need interpretation.

Condition · 03

Enough volume to justify automation.

Small workloads stay with a person. Large workloads justify automation.

RuleWhen all three hold, automation pays off. Fewer than three, and a simpler approach fits.
03What AI does inside the workflow

The workflow moves the work. AI does the judging.

The workflow engine carries the work between systems. AI reads the input and picks the action.

running
TRIGGER
AIREAD
AIJUDGE
ACT
WRITE BACK
A thing happens
New ticket. Inbound email. A new row in your sheet.
AI reads the input
The new input. The customer's history. Your team's rules and playbooks.
AI chooses the action
Where to route. How to reply. What to approve. When to escalate.
Workflow executes
Update records. Send replies. Notify the team.
Tools update
CRM, tickets, inbox, sheets — synced.
10 min by person~3 sec inside workflow
04When the workflow needs an agent

Some work branches as it runs. Each step decides what comes next.

When the path emerges step by step, the workflow becomes an agent.

Simple

Workflow

AIFIXED · ONE PASS

A fixed sequence. Each step known up front. Each AI call has one job.

for example
  • Sort every inbound ticket and route it.
  • Match each invoice to its PO. Flag the mismatches.
  • Categorize inbound leads and assign to a rep.
Adaptive

Agent

AIPLANCRMBILLINGLOGSINBOXREPLANADAPTIVE · MULTI-PASS

Reads each result and picks the next step. Branches. Iterates. Stops when done.

for example
  • Investigate the issue across CRM, billing, logs, then summarize.
  • Resolve a refund dispute by checking the order, customer history, and payment record.
  • Research a prospect, then draft personal outreach.
Workflows for most work. Agents for branching.
05How we build

Built around the work as it actually moves.

Short cycles. Weekly demos. Live workflows in your environment in weeks, not months.

WEEK 1

Trace

We follow the work as it actually moves — across the inbox, the Slack thread, and the spreadsheet that sits outside any system.

WEEK 2

Build

Short cycles. The first AI decisions wired to real samples from your work. Running in your stack.

WEEK 3

Demo

You see it run on your data. We walk through what it gets right, what to refine, and what the rare cases look like.

WEEK 4+

Ship

Live in your environment. We hand over the workflow, the prompts, the code. Iterations run on a weekly cadence until the cases close.

06Connected

Connected to what you already run.

The workflow lives in your stack. It reads and writes across the systems your work moves through.

Salesforce
Gmail
Teams
Intercom
Asana
Airtable
Confluence
Box
Canva
Stripe
Razorpay
Google Calendar
Shopify
Salesforce
Gmail
Teams
Intercom
Asana
Airtable
Confluence
Box
Canva
Stripe
Razorpay
Google Calendar
Shopify
HubSpot
Outlook
WhatsApp
Linear
ClickUp
Miro
Google Drive
Google Docs
Typeform
Xero
Paytm
Google Meet
SAP
HubSpot
Outlook
WhatsApp
Linear
ClickUp
Miro
Google Drive
Google Docs
Typeform
Xero
Paytm
Google Meet
SAP
Zoho
Slack
Zendesk
Jira
Trello
Notion
Dropbox
Google Sheets
Google Forms
Sage
PhonePe
Zoom
Zoho
Slack
Zendesk
Jira
Trello
Notion
Dropbox
Google Sheets
Google Forms
Sage
PhonePe
Zoom

Anything with an API connects directly. The rest connects through browser automation.

07The stack

The stack we build on.

Standard tools where they fit. Custom code where they don't. The workflow lives in your account, edited by whoever takes it over next.

Workflow engines
ZapierMaken8nTemporalInngestAirflow
AI decision nodes
GPTClaudeGeminiLlamaMistralOllama
Agents
OpenAI Agents SDKClaude Agent SDKLangGraphCrewAIPydantic AI
Glue and code
PythonNode.jsTypeScriptWebhooks
Browser automation
PlaywrightPuppeteerBrowserBaseBrowserless
Memory and context
PostgreSQLpgvectorPineconeWeaviateChroma
Observability
LangfuseLangSmithSentryDatadog
Hosting
AWSAzureGCPVercelDigitalOceanOn-prem
+ anything with an APILives in your account. Yours to edit.
08What you own

You own
everything.

Operable by your team from handover. Transferable to another partner whenever you choose.

Workflows
In your account.
The workflow runs on your subscriptions and your infrastructure. Access is direct.
Code
In your repository.
Custom code, prompts, configurations. Versioned alongside your other software.
Docs
For the next person.
Every workflow documented for whoever edits it next — your team or another partner.
09Talk to us

Let's talk about the work.

Book a call with the founders. We listen first. Then we come back with what we'd build.

First call
30 minutes.
A conversation about your operation. No prep needed.
If it fits
A scoped project.
One real problem, shaped end to end. Weeks, not quarters.
If not yet
We say so.
Sometimes the right answer is to wait. We'll tell you when.

Tell us what you're working on.

A short form. Three minutes. We come back with what we'd build and whether we're the right people to build it.

Start a project